We are more than a brand. It's a self-sustaining ecosystem designed to redirect the flow of capital to those who deserve it most. It’s a simple, powerful cycle fueled by you:

1. It Starts With You: You discover and fall in love with our thoughtfully designed, sustainable products for your home and life.
2. Your Purchase Has Power: With every purchase you make, we transparently allocate 5% of the revenue to our in-house venture fund.
3. We Invest in the Overlooked: Our fund invests exclusively in the game-changing, early-stage startups led by the underrepresented founders that traditional finance ignores.
4. We Share the Impact: We bring you the stories of these incredible entrepreneurs. You get a front-row seat to their journey, seeing the direct impact of your purchasing power. This inspires more people to join our community, which drives more sales, funds more founders, and creates more change.

This is not charity. This is a new model for capitalism—one where your everyday choices create a powerful and virtuous cycle of opportunity and innovation.

Our mission begins with products that align with our values. Every item in the collection is crafted with an unwavering commitment to sustainability, quality, and beautiful design. From plastic-free personal care to ethically sourced home goods, we create products that are better for you and better for the planet.  

When you bring Aura into your home, you're not just buying a product. You're casting a vote for a more conscious and sustainable world.